In the last few decades, Italian wines have become very popular in British homes and restaurants. Italy produces more wine than any other country in the world, and thankfully, a wonderful selection of these bottles makes its way to UK shelves each year.
This Italian wine guide will help you understand the best Italian wines available in Britain today. You’ll learn which types of wine the British like best and why they go so well with the way we drink and eat.
Best Italian Red Wines Popular in the UK
Italian red wines dominate UK shelves for good reason. There is an incredible diversity among them. Below are the most popular types of red wine that you can find in local shops and get a taste of Italian culture.

Chianti and Chianti Classico
Chianti remains the most recognised Italian red wine among UK drinkers, and for good reason. This Tuscan wine has bright cherry flavours, herbal notes, and a nice acidity that makes it go well with a lot of different foods. The medium body means it’s not too heavy, so it is perfect for year-round drinking in Britain.
You’ll typically pay between £8 and £15 for a decent bottle of Chianti Classico in the UK. The wine works wonderfully with tomato-based pasta dishes, roasted meats, and even pizza. It’s a go-to choice for casual dinner parties because it pleases most palates without being too challenging.
Barolo and Barbaresco
These are the premium choices that serious wine admirers in the UK seek out for special occasions. These types come from the Piedmont region in northwestern Italy and are made from the Nebbiolo grape. Barolo is often called the “king of wines” in Italy, and its reputation is well deserved. What makes these among the best Italian red wines available in Britain:
- Rich complexity. They develop beautiful flavours of roses, tar, cherries, and truffles as they age.
- Premium quality. Starting around £25, these wines represent serious winemaking and deliver accordingly.
- Age-worthy. Unlike most Italian wines, these improve significantly with time in the cellar.
- Food-friendly. They pair magnificently with beef, game, and aged cheeses.
Valpolicella and Amarone
Basic Valpolicella is light, fruity, and easy-drinking with gentle cherry flavours. It’s perfect for summer evenings or lighter meals and represents great value in UK shops, often available for under £10.
Amarone della Valpolicella is a little different. This wine is made from dried grapes, resulting in a full-bodied red with high alcohol and rich flavours of dried fruit, chocolate, and spice. It’s one of the most distinctive Italian wine types available in Britain. Prices typically start around £20, but the taste is truly memorable.
Montepulciano d’Abruzzo
This wine deserves special mention as an excellent value favourite across the UK. Made from the Montepulciano grape in the Abruzzo region, it has a robust, fruity character with soft tannins and good depth. It is possible to find quality bottles for £7 to £12.
The style is easy-drinking but not simple. By the way, it has enough structure to pair with hearty British meals like shepherd’s pie or sausages.
Top Italian White Wines Found in the UK
Italian white wines definitely have popularity across Britain. The variety available means there’s a perfect Italian white wine for every occasion. Below are the most famous kinds of white wine, which you can find in stores around town.

Pinot Grigio
Pinot Grigio has become Britain’s favourite Italian white wine, and you’ll find it absolutely everywhere across the UK. The popularity makes sense because, at its best, it’s crisp, refreshing, and incredibly versatile. The challenge is that quality varies enormously between bottles.
Good Pinot Grigio from regions like Friuli or Alto Adige offers delicate pear and apple flavours with a clean, mineral finish. It’s light enough for warm days but has enough character to pair with food. The wine works beautifully with chicken, fish, salads, and light pasta dishes. Expect to pay £8 to £12 for quality bottles.
Soave
Soave is an underrated option that is becoming more popular among wine lovers in the UK. This white wine from the Veneto region has crisp, elegant flavours with notes of almond, lemon, and white flowers. It’s similar in weight to Pinot Grigio but often shows more complexity. Why Soave works so well for British wine drinkers:
- Affordable quality. Bottles typically range from £7 to £14, perfect for everyday drinking.
- Food-friendly. Ideal for seafood, which remains hugely popular in the UK.
- Refreshing character. Perfect for British summer evenings.
- Versatile pairing. Works as an aperitif or with light meals.
Vermentino
Vermentino brings fresh, coastal character to the glass. This grape grows in Sardinia and along the Italian coast. This wine has citrus flavours, herbal notes, and a distinctive salty edge that wine lovers describe as “sea breeze” character.
Growing availability in the UK reflects increasing interest in distinctive Italian white wines beyond Pinot Grigio. Vermentino pairs exceptionally well with seafood, so it is perfect for British tastes as we consume more fish and shellfish. Prices typically range from £9 to £15 for quality bottles in the UK market.
Gavi
Gavi comes from Piedmont and is made from the Cortese grape. It offers elegant, sophisticated white wine with crisp acidity, subtle fruit flavours, and remarkable freshness.
This wine appears commonly in better UK selections and has developed a following among those seeking something elevated for special occasions. Prices usually start around £12 and climb from there for premium examples.
How to Understand Italian Wine Labels in UK Shops
Italian wine labels can look confusing at first, but understanding a few key terms helps enormously when shopping in the UK. The quality designations tell you a lot about what’s inside the bottle.
Key Terms UK Shoppers Should Know:
- DOC (Denominazione di Origine Controllata). This indicates the wine comes from a specific region and follows certain production rules. It’s a good quality indicator.
- DOCG (Denominazione di Origine Controllata e Garantita). The highest quality level in Italy. These wines meet strict standards and represent the best of Italian winemaking.
- Classico. This means the wine comes from the historic heartland of a region, often indicating higher quality.
- Riserva. The wine has been aged longer than standard versions.
- Superiore. Indicates higher alcohol content and often stricter production requirements than basic versions.
- IGT (Indicazione Geografica Tipica). A more relaxed category that still guarantees regional origin. Some excellent wines fall into this category.
Practical Tips for UK Wine Buyers

It’s easier to choose good Italian wines once you know what to look for. These tips work well for British buyers who want to get the best deal and quality. Tips for smart choice-making:
- Price vs Quality Balance. Spending £8 to £15 typically delivers the best value in Italian wines. Below £8, the quality drops significantly. Above £20, you’re paying for premium names and special characteristics.
- Try Regional Varieties. Don’t stick only to Chianti and Pinot Grigio. Exploring wines from different Italian regions like Abruzzo, Sicily, or Puglia often reveals fantastic value and interesting flavours.
- Seasonal Choices. Light whites and Valpolicella suit British summers, while Barolo, Amarone, and other full-bodied reds work perfectly for cold winter months.
- Match Wines to Occasions. Casual midweek dinners call for Montepulciano or Soave. Dinner parties benefit from Chianti Classico. Special celebrations deserve Barolo or aged Brunello.
- Read the Back Label. Many UK retailers include helpful tasting notes and food pairing suggestions that guide your choice.
Final Thoughts
Italian wines have earned their place in British hearts and homes through reliable quality, excellent value, and remarkable versatility.
The best Italian wines available in the UK today go far beyond the familiar bottles we all know. The beauty of Italian wines lies in their diversity, as there’s always something new to try without venturing too far from your comfort zone.
Remember that Italian wines were made for food, which makes them perfect partners for traditional British dining. Don’t be afraid to experiment beyond your usual choices. Thanks to the excellent quality available at reasonable prices throughout the UK, discovering your new favourite Italian wine is both easy and enjoyable.
